Ava gives agents instant answers across marketing, transactions, compliance, and general support, reducing time spent hunting through Desk, PDFs, or ad‑hoc sources. It also deflects high‑volume L1 support, reducing cost‑to‑serve and speeding resolution through intelligent escalation when needed.

Ava originated from Field Marketing’s AI solution, which was then migrated into the Anywhere environment to improve accessibility, reliability, and content quality. It now centralizes Field Marketing knowledge and prompt‑based content creation (listing descriptions, campaign copy, etc.) in one consistent, agent‑friendly experience. 

Ava is tuned for agent workflows, using curated, domain‑specific content to deliver responses that are more accurate and relevant to each task. This context‑aware design allows it to act as the front door to tiered support, Agent Concierge, and Deal Advisor, guiding agents based on their needs and ensuring they reach the right resources faster.

Ava is deployed as a standalone app in Desk and is integrated into Agent Workplace, ensuring easy, consistent access for agents across platforms. The rollout strategy includes small‑scale testing with agents and field leaders to refine communication and adoption plans before wider release—helping ensure Ava is clearly understood, discoverable, and effectively used in the field.