Anywhere.
VP of Product for Anywhere's agent tools platform. An 8,000-person real estate enterprise spanning six brokerage brands. Twenty PMs, thirty-plus products, $30M annual budget. The job: consolidate decades of acquired tools and put AI underneath the entire agent experience.
// The situation
Decades of agent tools. Six brokerage brands. None of it talking to each other.
When I joined Anywhere, the agent productivity stack was decades of accumulated tools. Some had been built in-house. Many had been acquired. The six brokerage brands under Anywhere's umbrella — Coldwell Banker, Sotheby's International Realty, Century 21, Better Homes and Gardens, Corcoran, ERA — were each running their own combinations of these tools, plus a long tail of third-party products bolted on to fill gaps.
For agents: fragmented experiences, duplicate data entry, and a different toolkit at every brokerage. For Anywhere: tens of millions a year in third-party software spend on tools whose functionality the company already owned, somewhere.
The mandate was clear: consolidate the agent tools stack, reduce redundancy, and make the agent experience cohesive across all six brands.
// The team
Twenty PMs. Thirty products. Reorganized by what they did, not who they reported to.
Twenty product managers. A $30M annual product investment. Thirty-plus products spanning the entire agent workflow — from the moment a lead enters the funnel through commission payment after a closed transaction.
I organized the team around product areas rather than brand boundaries. One PM didn't own "Coldwell Banker products" — they owned "agent websites" or "listing marketing" across all six brands. That structure forced shared roadmaps and surfaced redundancies that brand-aligned ownership had hidden.
// The bet
Consolidate. Streamline. AI underneath everything.
Consolidate. Every product area was running on multiple tools. Agent websites alone had been bought, built, and re-bought several times across the six brands. The bet was to pick one, modernize it, and migrate everyone onto it instead of maintaining parallel stacks.
Streamline. Agents were doing the same data entry in three or four places per transaction. The bet was to use AI to extract data once and propagate it everywhere it was needed — listing details into marketing tools, contract terms into transaction processing, client preferences into the CRM.
AI underneath everything. Not "add AI to one product." Build the Anywhere Intelligence Platform as the horizontal layer that every product in the portfolio could draw from. Ava is the user-facing surface; AiP is the foundation underneath.
// Agent tools
The product portfolio.
A new or modernized product shipped in each of the major agent tool areas during the fourteen-month tenure.
Agent Workplace.
Anywhere's first agent-facing CRM, shipped to MVP in six months. The flagship of the consolidation effort and the entry point for the new agent experience across all six brands. Read the Agent Workplace case study
Listing Concierge.
Agents' one-stop tool to order everything they need to market a listing — photography, video, social campaigns, flyers, signage. The internal-marketplace model replaced the previous patchwork of agents emailing vendors directly, and gave Anywhere visibility on the marketing services agents were already buying. Listing Concierge processed over $50M in annual billing.
Transaction processing.
The system that takes a deal from contract to commission paid. The hard part was contract data — every brokerage and transaction has slightly different paperwork. We integrated Autonomize AI to extract structured data from contracts automatically, eliminating one of the most error-prone manual steps in the agent's day and dramatically speeding up commission processing.
Agent websites.
Brand-specific sites that agents customize for their own business. Lead capture wired into the CRM, branding rules enforced by the brokerage, mobile-first because most agent traffic is mobile. The consolidated platform replaced multiple legacy systems with one modern stack.
The Anywhere Intelligence Platform (AiP).
The AI infrastructure layer underneath everything. Ava is the user-facing surface; AiP is the foundation that lets every product in the portfolio pull from a shared agent and client intelligence graph. Read the AiP overview
// What it produced
One platform. Twenty PMs. Thirty products. Six brokerage brands.
- 20
- Product managers led.
- $30M
- Annual product investment owned.
- 30+
- Products consolidated or modernized.
- 6
- Brokerage brands on a unified platform.
- 50,000+
- Agents on the platform.
- $50M+
- Annual billing through Listing Concierge.
- 14 mo.
- Arrival to acquisition (March 2025 – May 2026).
// What it proves
At enterprise scale, the job isn't designing the product. It's selling the vision.
Twenty product managers, thirty products, six brand presidents, multiple executive sponsors, and dozens of department heads all needed to understand what we were building and why — and stay aligned on it through fourteen months of build, test, and rollout. I spent more time presenting on stage, leading executive reviews, and having one-on-one alignment conversations with brand leaders than I did writing roadmaps.
The product strategy mattered. But it only landed because the organization believed it.
What I took from this role: at enterprise scale, your job isn't to design the right product. It's to lead the conversation that lets the team design the right product, and then to sell that product back to the business until everyone is rowing in the same direction.
// Keep going